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Hotelcore: Australian Fashion’s Hotel Era
Read more to learn about the new trend followed by many Australian fashion brands!
May 72 min read


How Coachella Has Taken Over the Marketing Space in 2026
What started as a small, alternative, electronic rock music festival in the Southern Californian desert, has become Coachella , one of the most famous and discussed music festivals in the world. In the beginning, Coachella was an event created to blur the lines between music genres and the arts, catering to a variety of music tastes and featuring immerse art installations. This year especially, it has become evident that Coachella has a pull beyond just the performances that
Apr 223 min read


Gen Z vs AI
One of the biggest concerns or topics that come up in conversations about our futures with my friends and I is the increasing and overwhelming use of AI across all industries. The fear of putting in all this work and effort all to have your future career replaced by AI is a growing concern for many of Gen Z. Especially for those of us in university who are yet to finalise our majors or set ourselves on a career path, this fear is something that is underpinning many of the car
Mar 182 min read


Do you know Molly?
When I was strolling through the bustling corridors of Melbourne Central, my attention was drawn to a toy emporium that seemed to act as...
Aug 2, 20233 min read


Top Gun: Maverick - Did it take your breath away?
Amélie Chung Top Gun: Maverick | New Poster and Trailer In the Modern blockbuster era that we currently live in, sequels are an extremely...
Aug 13, 20224 min read


The Authenticity of South-Asian Representation in Western Media
Marketing student or not, there’s one thing that’s been hammered into our brains: always listen to what the customer wants. But when...
May 16, 20228 min read


The Met Gala: Fashion's Marketing Machine
Whether it was Kim squeezing into the Marilyn dress or Blake Lively transforming her outfit on the red carpet itself as a tribute to the...
May 12, 20223 min read


The Role of Social Media in Viral Marketing
You’ve probably encountered an ad of some shape or form while scrolling through social media. But sometimes ads are not so obvious, and...
Mar 17, 20225 min read


Why Elsa & Anna Aren't Disney Princesses - A History Of The Disney Princess Brand
The Walt Disney Company has produced some of the most beloved films of all time, and their animated princess movies in particular,...
Mar 15, 20224 min read
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