How is Claude changing the AI game?
ChatGPT is no longer seen as the "method" for AI anymore. Industry professionals were, and are still, rushing to implement Claude into their business practices in order to "not be left behind". So, what is all the hype about? And should we be worried that natural, human creativity will become outdated? Find out in this article. 1. What is Claude? Claude is a AI assistant developed by Anthropic, a company focused on AI safety. It processes text and images to assist with analys
May 154 min read
Hotelcore: Australian Fashion’s Hotel Era
Read more to learn about the new trend followed by many Australian fashion brands!
May 72 min read
It's not social media anymore.
Social media used to feel simple. You posted when something happened. A photo with friends. A random thought. Something mildly funny that didn’t require overthinking. It was casual, a little unfiltered, and mostly for the people you actually knew. Now, it feels… different. Not in an obvious, dramatic way — more like a shift that happened so gradually, most of us didn’t even notice it. We’re still using the same apps. We’re just not using them the same way. — We don’t really p
Apr 302 min read
How Coachella Has Taken Over the Marketing Space in 2026
What started as a small, alternative, electronic rock music festival in the Southern Californian desert, has become Coachella , one of the most famous and discussed music festivals in the world. In the beginning, Coachella was an event created to blur the lines between music genres and the arts, catering to a variety of music tastes and featuring immerse art installations. This year especially, it has become evident that Coachella has a pull beyond just the performances that
Apr 223 min read
The Marketing Playbook of Mode Mischief
When everything feels saturated, Mode Mischief ’s fashion proves that a bold, rebellious idea can still cut through the chaos. Started by Mia Zoto, a University of Melbourne alumna, her journey from Bachelor of Science student to founder of a well-renowned creative fashion brand exemplifies how one’s field of study need not confine one’s future but rather provide a pathway to an unexpected foundation for reinvention. From its beginnings as a pandemic side business to selling
Apr 14 min read
Quiet luxury VS Loud branding: What’s winning in 2026?
One of the most noticeable shifts in fashion and marketing right now is how divided everything feels. Scroll for a few minutes on TikTok or Instagram, and you’ll see two completely different aesthetics competing for attention. On one hand, there’s the rise of understated, minimal looks - neutral tones, clean silhouettes and almost no visible branding. On the other, there’s bold, attention-grabbing pieces designed to stand out instantly. It raises a simple question: what’s a
Mar 252 min read
Gen Z vs AI
One of the biggest concerns or topics that come up in conversations about our futures with my friends and I is the increasing and overwhelming use of AI across all industries. The fear of putting in all this work and effort all to have your future career replaced by AI is a growing concern for many of Gen Z. Especially for those of us in university who are yet to finalise our majors or set ourselves on a career path, this fear is something that is underpinning many of the car
Mar 182 min read
