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Hotelcore: Australian Fashion’s Hotel Era
Read more to learn about the new trend followed by many Australian fashion brands!
May 72 min read


How Coachella Has Taken Over the Marketing Space in 2026
What started as a small, alternative, electronic rock music festival in the Southern Californian desert, has become Coachella , one of the most famous and discussed music festivals in the world. In the beginning, Coachella was an event created to blur the lines between music genres and the arts, catering to a variety of music tastes and featuring immerse art installations. This year especially, it has become evident that Coachella has a pull beyond just the performances that
Apr 223 min read


The Marketing Playbook of Mode Mischief
When everything feels saturated, Mode Mischief ’s fashion proves that a bold, rebellious idea can still cut through the chaos. Started by Mia Zoto, a University of Melbourne alumna, her journey from Bachelor of Science student to founder of a well-renowned creative fashion brand exemplifies how one’s field of study need not confine one’s future but rather provide a pathway to an unexpected foundation for reinvention. From its beginnings as a pandemic side business to selling
Apr 14 min read
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