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Gen Z vs AI
One of the biggest concerns or topics that come up in conversations about our futures with my friends and I is the increasing and overwhelming use of AI across all industries. The fear of putting in all this work and effort all to have your future career replaced by AI is a growing concern for many of Gen Z. Especially for those of us in university who are yet to finalise our majors or set ourselves on a career path, this fear is something that is underpinning many of the car
Mar 182 min read


Is LinkedIn Becoming Instagram for Overachievers?
Here’s a hot take: LinkedIn is starting to feel less like a networking platform and more like a tailored museum of personal branding. I...
May 22, 20251 min read


Tailoring Campaigns to Personality Types: The Power of MBTI in Marketing
In today's dynamic business environment, the success of a brand hinges on its capacity to interpret consumer behaviour effectively and...
Mar 9, 20245 min read


It will never be "enough"
Our own ambitions can be a double edged sword; they push us to work harder but they also push us to believe that we aren’t good enough.
Aug 16, 20232 min read


Friendships in Adulthood
What makes someone a friend? Is it a person you can count on? A person you enjoy spending time with? Or is a friend merely the result of...
Aug 9, 20233 min read


Do you know Molly?
When I was strolling through the bustling corridors of Melbourne Central, my attention was drawn to a toy emporium that seemed to act as...
Aug 2, 20233 min read


Will marketers be eliminated by ChatGPT?
With the passage of time, technology and artificial intelligence have been increasingly impacting every industry. In 2022, OpenAI's...
Apr 28, 20232 min read


The Authenticity of South-Asian Representation in Western Media
Marketing student or not, there’s one thing that’s been hammered into our brains: always listen to what the customer wants. But when...
May 16, 20228 min read


My University Experience
I graduate from uni in two months, which is a surreal thought because while it is cliché, I swear I just started. It feels like impending...
May 3, 20225 min read


The placebo effect in the cosmetics industry
Have you ever bought makeup or skincare in the hopes that it will have a specific effect on top of its primary purpose? Lip glosses claim...
Apr 6, 20224 min read


Should Profit Be An Organisation's Sole Objective?
A business needs profit to survive their bottom line, but should that be their sole objective? Are there times where businesses should...
Apr 4, 20223 min read


The Role of Social Media in Viral Marketing
You’ve probably encountered an ad of some shape or form while scrolling through social media. But sometimes ads are not so obvious, and...
Mar 17, 20225 min read


Why Elsa & Anna Aren't Disney Princesses - A History Of The Disney Princess Brand
The Walt Disney Company has produced some of the most beloved films of all time, and their animated princess movies in particular,...
Mar 15, 20224 min read
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